Sales revenue is the money earned from a business’s core activities, and is reported on the balance sheet as part of the company’s long-term assets. It includes the sale of goods and services, along with any discounts and allowances given to customers. By looking at sales revenue on the balance sheet, you are able to understand how much money the business has earned in total over the past year or period. Ultimately, it gives you a picture of how successful the business has been and what sort of financial future it has ahead.