Short Term Demand Forecasting is the practice of predicting demand in the near future. It involves analyzing current and historical data to project customer preferences and buying behaviors over a limited time period, usually between 3-18 months. With accurate short-term forecasting, businesses can plan more effectively for upcoming market trends, enabling them to adjust inventory levels, pricing strategies, and marketing campaigns accordingly. Utilizing a combination of cutting-edge analytics and fluid market models, short term demand forecasting provides invaluable insights into what the future holds – arming organizations with the information needed to develop strategic, profitable plans.