Social media is a rapidly evolving form of digital communication that involves creating and sharing content on publicly accessible online platforms. It encompasses the websites, applications, and other tools that allow users to interact with each other, such as blogging and microblogging services, discussion forums and comment boards, social networks, and audio and video streaming sites. Social media has revolutionized the way people around the world communicate and collaborate, allowing them to stay connected in real time no matter where they are geographically. By leveraging its expansive reach, businesses can use social media to engage current customers and build relationships with prospective ones.