Sourcing optimization is a business strategy that seeks to maximize the efficiency of the sourcing process. It involves the use of advanced analytics, automation, and other tools to identify and evaluate potential suppliers, negotiate better prices, and manage supplier relationships. The goal of sourcing optimization is to reduce costs, improve quality, and increase supplier responsiveness. It is an important part of the supply chain management process, as it helps to ensure that the right suppliers are chosen and that they are able to provide the best possible products and services. By optimizing the sourcing process, businesses can improve their bottom line and increase their competitive advantage.