A sponsorship proposal is an official document that outlines the terms and conditions of a proposed exchange between a sponsor and an organization or individual. The goal of the proposal is to provide both parties with complete clarity on how their collaboration will work. It should clearly state the purpose of the sponsorship, the benefits for all parties, and suggest ways to foster increased engagement. At its heart, a sponsorship proposal should showcase the value in working together – to make sure that everyone gets something out of the deal.