Steepled Analysis Definition

Steepled analysis is a business analysis technique that uses a framework of key factors to evaluate a company or industry. The framework consists of seven key factors: market size, industry growth, market share, profitability, competitive strength, technological change, and social/regulatory change.

This technique is used to assess the attractiveness of an industry or company and identify areas of opportunity or threat. It can be applied at different levels, from assessing the attractiveness of an entire industry to evaluating the competitive position of a specific company within an industry.

The steppled analysis framework provides a structured way to think about an industry or company and identify opportunities and threats. It is a useful tool for strategic planning and decision-making.