Subscription models are an innovative way of doing business that involve customers signing up to receive a product, service or content on a recurring basis. They feature flexible pricing plans based on predictability and convenience, and offer long-term value to customers. Subscription models create a clear pathway for customers to engage with the product or service over time, which can result in greater customer loyalty and repeat purchases. Companies with subscription models benefit from predictable revenue streams, steady cash flow and predictable expenses. Furthermore, these businesses are often less vulnerable to economic cycles and market fluctuations.