Subscription pricing is a pricing model that follows the “pay as you go” approach wherein customers buy long-term access to certain products or services for a fixed price. This strategy allows businesses to gain revenue from customers on a recurring basis, instead of one-time payments. Customers benefit from discounted prices, convenience, and consistent access to what they need, while businesses benefit from predictable cash flows and customer loyalty. In subscription pricing models, customers can select from different payment plans, such as weekly, monthly, yearly, or any other interval. Additionally, businesses often increase customer loyalty by providing introductory offers or discounts for longer commitment periods.