oboloo Glossary

Subscription Tiers

oboloo Glossary

Subscription Tiers

Subscription Tiers are segments of customers who have opted-in to a particular subscription service. By grouping customers according to their interest, it allows businesses to provide tailored offers that best suit the needs and desires of individual customers. Subscription tiers are an effective way of monetizing relationships while providing added value through discounts, exclusive content, or free products and services. It’s important to create a system of tiers that is both compelling to the customer and profitable for the business. By offering various levels of subscriptions, companies can maximize revenue while also creating long-term loyalty.