Supply Chain Network Planning can be defined as the process of aligning a company’s supply network with their business strategy. The aim is to optimize resource allocation, increase responsiveness to customer demand and reduce total cost of procurement by strategically placing supplier nodes within the network. It involves analyzing current data about the demand for products, customers’ locations, cost of materials, transportation expenses, and other factors in order to identify opportunities for improvement. By carefully balancing these elements, companies can optimize the efficiency of their supply chain operations and create competitive advantages in the marketplace.