Supply Chain Planning is the process of strategically managing resources in order to ensure that goods and services are delivered efficiently, on time, and at the lowest possible cost. The primary goal of supply chain planning is to optimize customer service levels while minimizing waste and cost. This involves forecasting customer demand, creating a master production plan and generating a schedule for materials and inventory management. Supply Chain Planning also encompasses strategic decision making related to sourcing, procurement, transportation, and warehousing activities. By developing comprehensive planning strategies, businesses can increase efficiency and improve their overall profitability.