Supply chain supply planning is the process of anticipating, acquiring, and managing the goods and services required to meet customer demands. It involves forecasting, purchasing, stocking, distributing, optimizing, aligning and scheduling activities across the entire supply chain network from supplier to customer. The goal of supply chain supply planning is to ensure efficient and cost-effective delivery of products and services that meet customer expectations. With effective supply chain supply planning, businesses can increase their profitability by reducing costs, wasting fewer resources and improving customer experience.