oboloo Glossary

Tier Skipping

oboloo Glossary

Tier Skipping

Tier Skipping Definition

In the context of online marketing, tier skipping refers to the practice of targeting higher-level influencers and bypassing lower-level influencers altogether. The idea is that by targeting only the highest-level influencers in a particular niche, you can reach a larger audience more efficiently and effectively.

There are a few different ways to go about tier skipping. One common approach is to identify the top 100 influencers in a particular niche and then focus your outreach efforts on those individuals. Another approach is to target specific platforms or networks that have a high concentration of influential users. For example, Twitter has been shown to be an effective platform for reaching out to influencers due to its high levels of engagement and active user base.

Ultimately, the goal of tier skipping is to save time and resources by targeting only the most influential users in a given space. By doing so, you can maximize your reach and potential for impact.