Value Chain Marketing is a business strategy that focuses on leveraging customer value to increase revenues and profits. It goes beyond traditional marketing efforts such as promotions, advertising, and pricing strategies to focus on the entire process of creating, delivering and capturing value. By analyzing all the activities and costs within a company’s value chain – from raw material sourcing to customer service – companies can identify opportunities to add value, reduce costs, or develop new products or services that appeal to customers. Ultimately, Value Chain Marketing enables companies to create competitive advantages in their markets.