Value chain models are a core business concept outlining how products and services move from their design stage all the way to the final customer. It presents a holistic view of each activity within the chain and its importance in creating value for customers, as well as for a company’s bottom line. From supply & procurement to R&D and marketing, these processes are all part of an end-to-end value chain that helps inform decision-making. By analyzing and optimizing every step in this process, companies can increase efficiency while improving customer experiences.