Value Chain Primary Activity (VCPA) is a business term that refers to the different stages or steps of a product’s life cycle. It’s a way for businesses to identify, analyze and improve the processes involved in creating and delivering products and services. VCPA helps companies understand how their activities impact the overall customer experience, from researching and producing a product or service to delivering it to customers. By looking at each stage of the value chain, businesses can identify opportunities to increase the value they deliver to their customers, while also reducing costs and driving profitability.