A vertical business model is a type of enterprise that focuses on offering an integrated package of goods and services tailored to meet the needs of specific customer segments. It works by vertically integrating different stages of production, distribution, and value delivery in order to drive cost savings and improved efficiency. This approach creates a competitive advantage by leveraging the businesses’ specialist knowledge and experience in each sector. As a result, it can offer customers greater flexibility, higher quality products, and a more comprehensive range of capabilities.