A vertically integrated business model is when a company controls the entire production process of its products or services, from start to finish. This means that instead of working with outside suppliers, manufacturers, distributors, and retailers, all the various operations are taken care of internally. This can include everything from sourcing raw materials, manufacturing and assembling components, shipping, distribution, marketing, sales, customer service, and more. With this approach, companies are able to maximize their profits by cutting out middlemen and reducing costs associated with outsourcing. Additionally, they can better control their product quality and delivery speed while ensuring customer satisfaction and loyalty.