A web proposal is an official document that outlines a plan for providing a specific Web-related service or product to clients. It typically provides an overview of the services or products to be provided, along with cost estimates and delivery timelines. A web proposal may also include information about the intended audience, target market, competitive analysis, technical details, and any other pertinent information related to the proposal. The goal of a web proposal is to clearly communicate the client’s needs, outline the scope of work to be performed, and present an attractive offer that entices the client to accept the proposal.