The Chief Operating Officer (COO) is a senior executive responsible for the day-to-day operations of a business. They manage the company’s internal working processes and ensure that goals are met in an efficient and cost effective manner. The COO sets up systems and processes to maximize productivity, quality, and profitability. They are responsible for managing the production, development, distribution and personnel functions of a business while ensuring legal compliance. In short, a COO makes sure that everything runs smoothly so that the company can reach its objectives.