Category Manager

A category manager is a professional who is responsible for the planning, execution and management of a product category within a company. The role of a category manager is to develop and implement strategies that will grow the category and improve the profitability of the products within it.

Category managers work closely with suppliers to negotiate contracts, set pricing and develop promotional plans. They also work with internal teams such as marketing, sales and operations to ensure that the products in their category are meeting customer needs and are being sold effectively. In some cases, category managers may also be responsible for developing new products or line extensions.