Business Process Reengineering (BPR) is a business management strategy that aims to optimize the efficiency of a company’s operations. It involves the redesign of existing business processes to achieve dramatic improvements in cost, quality, service, and speed. BPR can be used to improve the effectiveness of an organization by making it more competitive, agile, and responsive to customer needs. The process typically involves analyzing existing processes, identifying areas for improvement, and redesigning processes to reduce costs, increase efficiency, and improve customer service. BPR can also be used to improve customer service, reduce errors, and improve the quality of products and services. By implementing BPR, organizations can reduce costs, increase profits, and improve customer satisfaction. Ultimately, BPR is about improving the overall performance of an organization and helping it become more competitive in the marketplace.