Business Process Redesign (BPR) is an official business term used to describe the process of analyzing and redesigning existing business processes in order to improve the efficiency and effectiveness of the organization. It is a comprehensive approach to improving business performance that involves identifying, analyzing, and redesigning business processes to increase efficiency, reduce costs, and improve customer service. BPR can involve changes to processes, technology, people, and culture, and can be applied to any business process, from customer service to finance to operations. BPR is a key part of any successful business transformation, as it helps organizations achieve their desired goals and objectives. It is a valuable tool for organizations to use in order to stay competitive in the marketplace.