Demand Forecasting Unit is the process of predicting customer demand for products and services. It helps businesses to plan for future supply needs, manage inventory efficiently, reduce costs, and maximize profit. By analyzing past trends and current customer needs, businesses can make accurate forecasts that inform their decisions around production, marketing and pricing. The forecasting process involves a combination of data analysis, market research and predictive modeling techniques to accurately predict customer demand in the coming weeks, months or years. Ultimately, the goal of a Demand Forecasting Unit is to help businesses better prepare for the future and make sounder, more profitable decisions.