Distributor Wholesalers and Retailers are key players in the business supply chain. As a distributive wholesaler, your role is to purchase products from manufacturers and then resell them to retailers and other customers. As a retailer, your role is to purchase products from distributors and resell them to consumers. Together, these roles create a powerful partnership that serves to ensure businesses have access to the products they require at competitive prices. This type of collaborative relationship also enables suppliers to reach more customers, reduce costs, and provide better customer service – all of which helps to create a thriving marketplace for everyone involved.