Increasing supply chain visibility is a key goal for organizations that rely heavily on having goods and materials moved from one place to another. It involves gaining more visibility into the processes and logistics involved in the transportation of those goods, tracking their whereabouts and making sure they arrive at their destination on time and in perfect condition. Visibility can be improved by implementing better communication between all stakeholders, making deeper use of technology such as analytics and automation, and more accurately forecasting demand. Doing so helps organizations gain greater transparency over their supply chains, ensure better compliance with regulations, reduce costs, and most importantly, create better customer experiences.