Vertical Integration Significance is a business strategy that helps to increase profits by bringing production, distribution, and marketing stages under one roof. By taking ownership of all levels of their supply chain, companies can improve efficiency and reduce costs—ensuring their resources are used in the most effective way possible. Additionally, it allows them to control quality and streamline customer service. In order to remain competitive, businesses must utilize this strategy to stay ahead of the competition. When done correctly, vertical integration can help businesses increase sales, reduce costs, gain access to new markets, improve resource utilization, develop better customer relationships, and strengthen their brand.