Category Management is a powerful tool that can be used to create strong, long-term relationships between retailers and suppliers. It allows retailers to focus on merchandise categories in order to maximize sales potential and profits. Through this approach, both the retailer and supplier are able to benefit from an increased understanding of customer needs and preferences. This article will explore the components of category management, discuss how it works, and explain why this strategy can be so beneficial for businesses. By understanding the fundamentals of category management and its many advantages, you can gain insight into how this powerful tool can help you create successful partnerships with your customers.
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