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What is Benchmarking? Definition

oboloo Articles

What is Benchmarking? Definition

What is Benchmarking? Definition

Have you ever wondered what goes into the design of a product? How do companies know if their products are meeting customer expectations? The answer is quality benchmarking. Quality benchmarking is the process of comparing your product’s performance against similar products in the market. The goal is to identify areas where your product can improve and make changes to the design or manufacturing process. This might sound like a daunting task, but don’t worry! In this blog post, we will walk you through everything you need to know about quality benchmarking, from its definition to its benefits and more.

What is benchmarking?

Benchmarking is the process of comparing your company’s performance against that of other businesses in your industry. This can be done in a number of ways, but typically involves looking at key metrics such as profitability, productivity, or customer satisfaction.

Comparing your company’s performance to others can give you a good sense of where you stand in the market, and can help you identify areas where you may need to improve. Benchmarking can also help you to track your progress over time and see how your business is improving relative to others.

There are a few different ways to go about benchmarking, but one common approach is to use benchmarking software. This type of software can help you collect data from a variety of sources and then compare it side-by-side. This can make it easier to spot trends and patterns, and to identify areas where you need to focus your efforts.

If you’re not sure where to start with benchmarking, there are plenty of resources available online. The Small Business Administration (SBA) has a helpful guide that covers the basics of benchmarking, including how to choose the right metrics and how to find comparable businesses.

The history of benchmarking

The term “benchmarking” was first coined in the early 1980s by Xerox Corporation strategy planners. They were looking for a way to measure their company’s performance against the best in their industry – hence the term “benchmark”.

Since then, benchmarking has evolved and is now used in a variety of settings, from businesses to schools and hospitals. The basic premise is still the same: compare your organization’s performance against others to identify areas for improvement.

There are different types of benchmarking, but the most common are process and product benchmarking. Process benchmarking looks at how an organization does something, while product benchmarking compares the quality of an organization’s products or services.

Benchmarking can be done internally (comparing different departments or processes within the same organization) or externally (comparing your organization to similar ones in other industries). External benchmarks are often more useful, as they provide a wider perspective and can be used to set realistic goals.

If you want to start benchmarking in your organization, there are a few things you need to do:
1) Define what you want to benchmark – this could be specific processes, products, or overall performance metrics.
2) Identify potential comparison organizations – these should be similar in size and scope, and ideally have already gone through the process of benchmarking themselves.
3) Collect

How benchmarking is used today

Benchmarking is often used in business to compare companies against one another, or to compare different departments within the same company. This allows businesses to assess their strengths and weaknesses, and set goals for improvement. Additionally, benchmarking can be used to track progress over time and identify areas where further improvement is needed.

What are the benefits of benchmarking?

There are many benefits of benchmarking, but the three most important ones are:

1. Improved performance – When you compare your company’s performance against others in your industry, you can see where you need to improve. This can help you to set targets and measure your progress.

2. Increased competitiveness – If you want to stay ahead of the competition, you need to know what they are doing. Benchmarking gives you this information so that you can adjust your own strategies accordingly.

3. Better decision making – With benchmarking data, you can make informed decisions about where to invest your resources. This means that you are more likely to achieve your desired results.

What are the challenges of benchmarking?

One of the challenges of benchmarking is that it can be difficult to find comparable businesses to use as benchmarks. This is often because businesses are at different stages of development or have different business models. Additionally, benchmarking data can be hard to come by, and may require specialised skills or knowledge to collect and interpret.

Another challenge is that even when good data is available, it can be difficult to know how to use it effectively. Benchmarking data is often presented in a complex way, making it hard to understand what it means and how it can be applied. This can make it challenging for businesses to identify areas where they need to improve and make changes.

Finally, benchmarking can be time-consuming and resource-intensive, especially if done improperly. If not done correctly, businesses may end up comparing themselves against irrelevant benchmarks or using outdated data. This can lead to poor decision-making and wasted time and resources.

How to get started with benchmarking

There are a few key steps to getting started with benchmarking. First, you need to identify what business processes you want to measure. Next, you need to find companies or organizations that are comparable to your own in terms of size, industry, and location. Once you have a list of potential benchmarks, you need to gather data on the chosen metrics. This data can be collected through surveys, interviews, and/or financial reports. Finally, you need to analyze the data and compare it to your own company’s performance.


Benchmarking is a process that allows organizations to measure their performance against that of their peers. By understanding how they stack up against similar organizations, they can identify areas where they need to improve. Additionally, benchmarking can help organizations set realistic goals and track their progress over time. If you’re not already using benchmarking in your organization, we hope this article has given you a better understanding of what it is and why it’s so important. If you have any questions or would like help getting started, please don’t hesitate to contact us. We’d be happy to assist you!

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