Customer attrition rate is a metric used to measure the rate at which customers discontinue their use of a company’s products and services. The rate is typically measured over a period of time, such as year-to-year, quarter-over-quarter, or month-over-month. By closely monitoring customer attrition rates, businesses can assess how successful they are in retaining their customer base, as well as identifying any potential issues relating to customer service or pricing that may be leading to customers leaving. Knowing these trends can help businesses adjust their strategies and make changes to ensure customer loyalty and satisfaction.