Margin Improvement Strategies is a process of examining and monitoring the costs associated with running a business in order to continually increase its profitability. This involves assessing the various areas of operations and making decisions about how best to maximize margins. It focuses on analyzing the cost structure of products and services, identifying high-value activities, increasing efficiency in operations and finding new ways of doing business that provide better value for customers. By putting these strategies into place, businesses can gain an advantage over their competitors, unlock new growth opportunities, and improve their bottom line.