Predictive Analysis Models are used to identify potential outcomes and trends with data to make informed decisions. By combining past data points, current trends, and possible future scenarios, predictive models provide a valuable forecasting ability for businesses. In essence, these models can be used to anticipate what will happen next in a given situation – allowing businesses to make more proactive decisions and get ahead of the competition. With predictive models, businesses can stay ahead of the curve and better equip themselves to handle whatever the future may bring.