Rolling Forecast is a business forecasting method that focuses on short-term and medium-term planning. Unlike traditional forecasting methods which focus on long-term planning, Rolling Forecast models are used for shorter time frames such as months or quarters. With this approach, organizations can build highly adjustable plans that account for market changes quickly and effectively. For instance, if your industry relies heavily on seasonality, a Rolling Forecast will help you account for these shifts more accurately than with traditional forecasting. Ultimately, the Rolling Forecast method is designed to keep businesses agile and responsive in an ever-changing marketplace.