Low demand is generally defined as a steady state of consumer-side interest or sales activity for a given product or service that isn’t enough to create a lasting profit. In this situation, the consumer appetite for the item isn’t strong enough to sustain profitability, and businesses therefore can’t dedicate resources to its production or promotion. Low demand can be caused by market saturation, competition from other products, and consumer preferences. Understanding the underlying causes of low demand can help businesses adjust sales strategies in order to adjust their competitive dynamics and increase customer loyalty.