A program proposal is an official business document that outlines the advantages of enacting a new or modified program. It contains details about the program and its various features, cost estimates, projected benefits, timeline for completion, and any hurdles or challenges. The purpose of the proposal is to persuade stakeholders to invest in the proposed program and help bring it to life. The tone should be engaging and persuasive, outlining the value of the program and presenting a compelling case for its implementation.