Cash Flow and Liquidity Management are the core strategies of any business, as having cash on hand is essential for running operations. Cash flow management focuses on maximizing available cash to finance a company’s future operations, and liquidity management ensures that funds are in the right place at the right time. A company must plan ahead and have effective systems to ensure a positive cash flow and ready access to liquidity – otherwise it risks a liquidity crunch or worse, bankruptcy. Cash flow and liquidity management should include meticulous budgeting and forecasting, careful monitoring of accounts payable and receivable, prudent debt management, and frequent assessment of assets and liabilities. With careful management, businesses can make sure they always have enough cash on hand to achieve their goals.