Business Intelligence (BI) Functionality refers to the collection, storage, analysis, and sharing of structured and unstructured data within an organization. In other words, it’s the ability to make sense of complex information so that companies can make decisions that are better aligned with their goals. The data sets used in a BI solution may come from multiple sources, such as sales reports, customer metrics, market trends, internal surveys, or external datasets. They can then be analyzed using specialized software to generate insights that help inform business strategy, track performance, or uncover opportunities. By making this intelligence available to relevant stakeholders, organizations can leverage their data to make more informed decisions faster than ever before.