Ecommerce marketing statistics refer to the data collected and analyzed by ecommerce businesses in order to better understand how their customers interact with their products. By understanding this data, businesses can make smarter decisions with regards to their online marketing strategies and target their campaigns more effectively. This could involve anything from analyzing the types of customers who are purchasing their product, to the mediums they are using to reach them. They can then use this knowledge to allocate resources to specific campaigns that have a higher chance of bringing in results. With this information, businesses can also optimize their websites for an improved user experience and greater sales. In short, ecommerce marketing statistics are essential for any business looking to take their online presence to the next level.