E-Commerce Metrics are measurements used to evaluate the success of an online business. These metrics help to identify areas of opportunity and inform marketing strategies, sales forecasts, and performance goals. Popular metrics include website traffic, user activity, conversion rates, average order value, customer lifetime value, and user retention. By tracking how individuals interact with a company’s website and products, e-commerce businesses can be smarter and more agile when making decisions. In the age of technology, having data-driven intelligence is the key to thriving and growing any online business.