Ecommerce metrics are vital measurements that allow businesses to assess how their online store is performing. These metrics provide a snapshot of your store’s performance and give you an insight into areas such as customer acquisition, website traffic and user engagement that can help you better understand your shoppers’ needs and how best to meet them. By tracking these metrics, businesses can identify opportunities for improvement and make informed decisions about product development and pricing strategies. With the right data in hand, companies can ensure their ecommerce business is reaching its full potential.