CPQ technology, or Configure Price Quote technology, is the systematic process of automating a business’s sales process from product configuration to order fulfillment. With this technology, businesses can offer customers accurate pricing calculation and product personalization in real-time. CPQ provides unprecedented control over configuring, bundling and pricing products, as well as automation for order management processes. CPQ removes manual errors and establishes standardized practices across the company. Essentially, it helps businesses boost their bottom line by increasing their efficiency and improving customer experience.