An executive coaching proposal is a formal document that outlines a collaborative relationship between an executive coach and the individual, organization, or business they are seeking to help. Through this proposal, the executive coach can outline their qualifications and experience, explain the services they will provide, describe how these services will be delivered, define goals for the executive coaching initiative, and detail associated costs. By creating an executive coaching proposal, both the coach and client can gain clarity on overarching objectives for the project, build trust in the working relationship between them, and ensure that everyone is on the same page from the start.