Demand Management is a business process that helps organizations align their customer’s demand with the supply capabilities of the organization. It involves understanding customer requirements, analyzing and predicting their future needs and designing the best way to meet those needs. By doing so, businesses can streamline their operations and reduce costs while ensuring customer satisfaction. The demand management process includes gathering customer data, creating forecasts, performing capacity planning, and evaluating supply chain performance. This ensures that products and services are available when and where customers need them and that companies have the right resources in place to meet their customers’ demands.