High demand and low supply is an economic phenomenon that can have massive implications for a business. In this situation, there is an unusually high demand for a particular product or service due to increased recognition of its value but with a limited supply to meet this demand. This causes the price of the item or service to skyrocket, creating an opportunity for businesses to take advantage of the market forces. By being prepared to satisfy the high demand, savvy entrepreneurs and established companies alike can capitalize on these periods of increased growth and profitability.