Integrated Modules Application (IMA) is a business term that describes an interconnected, efficient system of IT modules specifically created to create maximum synergy between different departments, divisions and organizations. Put simply, IMA is the process of taking separate units of application-based technology and combining them in one coherent package, reducing downtime and boosting efficiency by providing easy access to information from multiple sources without disrupting existing processes. The result is a more unified approach to business operations, with decisions made based on comprehensive data from within the company. IMA leads to enhanced customer experience, increased productivity and improved ROI for businesses of all sizes.