Marketing Agreements are a form of contractual agreement between two businesses, which outlines the details governing their collaborative efforts and encourages mutual benefit for both entities. These agreements may include provisions related to advertising, product design and placement, pricing strategies, promotional activities, and other tasks related to promoting a business’s product or service. By securing a marketing agreement, each company provides assurance that they will uphold the terms outlined in the contract, as it is integral to ensure a successful relationship between them. Such contracts also help to create a formalized strategy to increase branding awareness, customer focused marketing initiatives, and sales growth.