Marketing and Sales KPIs (Key Performance Indicators) are metrics used to track the performance of your business’s marketing and sales teams. These KPIs measure how successful your campaigns and sales strategies are, helping you make meaningful decisions about how to improve your marketing efforts. Common Marketing and Sales KPIs include cost per acquisition, customer loyalty, lead conversion rate, brand recognition, and ROI. By tracking these KPIs, you can better understand what works for your business and what doesn’t, giving you insights into how to reach new customers and boost sales.