Metrics and Key Performance Indicators (KPIs) are measurements used to quantify the success of a business. Put simply, they are tools used by management to monitor progress towards their strategic objectives. KPIs measure how far a business has gone, and identify areas for improvement. They help businesses understand what’s happening now, where resources should be allocated to drive growth and profitability, and how to reach those goals in an efficient and effective way. KPIs can be tailored to the specific goals of a business and measured across any area, such as sales, customer satisfaction, and marketing ROI. They provide tangible results that can be tracked in order to ensure that a company is on track for achieving its desired outcome.