Predictive analytics modelling is the applied use of data science to help businesses make informed decisions in a variety of areas, including risk management, marketing, and forecasting. It uses sophisticated algorithms to analyse large sets of data, which are used to identify patterns and develop predictions about future events or behaviours. By using predictive analytics, businesses can anticipate potential outcomes and make decisions that will lead to higher profits and better customer satisfaction. This type of modelling helps organisations to optimise their operations, make better decisions, and ultimately achieve their goals.