Predictive modelling and analytics is the practice of using data-driven methods to identify patterns in existing data, forecast future events and make decisions based on these predictions. With predictive modelling and analytics, businesses have the power to make informed decisions that are grounded in evidence – not guesswork. It’s a powerful tool that helps organizations stay ahead of trends and anticipate customer needs, leading to improved efficiency and higher profits. Simply put, it’s all about using data to drive success.